Facebook launches Groups app to streamline online gatherings on mobile
Facebook’s Creative
Labs loves creating
new apps. From Slingshot,
to Paper, to Rooms,
the team seems to be pumping out new apps every time we turn around. The latest
to come from the potentially over-caffeinated team is for fans of
Facebook’s Groups feature.
Starting today, Facebook Groups gets its very own app. The Groups app
is available for iOS and Android and streamlines the UI of the Facebook
feature on mobile.
Facebook says that 700 million people interact with a Facebook
group every month. With that in mind, the Creative Labs team wanted to build
something to make the mobile experience easier and faster to interact with.
The new app makes it’s simple to quickly create, join and
navigate between groups with a few taps. In addition to joining groups created
by friends and family, there’s a new Discover tab that surfaces groups you may
like based on the groups and pages you’ve already joined and where you live.
For example if you are a member of a bicycle groupand you like the Tour de France, you might
see a nearby group for weekend bike rides under the Discover tab.
If you’re
a fan of Groups but not a fan of having to use a separate app to use a Facebook
function a la Messenger,
there’s no need to worry. The Groups feature will continue to be part of the
main Facebook app.
➤ Introducing
the Facebook Groups App [Facebook]
[source]